‘Fringe,’ ‘Dollhouse’ To Have Fewer Commercials
Both "Fringe" and "Dollhouse" are quickly gathering online support without even airing a single episode but when they do make their debut this fall, viewers can expect more drama and fewer commercials.
Both "Fringe" and "Dollhouse" are quickly gathering online support without even airing a single episode but when they do make their debut this fall, viewers can expect more drama and fewer commercials.
Fox have decided not to show the standard number of commercials and promos for the series which means that both shows will be required to provide an extra few minutes per episode ... at least for its initial run. Reruns however will be cut down to allow the usual number of advertisments to about five minutes per hour - half the usual for a network series.
Why the decision to cut down on ads? To keep viewers glue to the screen of course. Joss Whedon's "Dollhouse" and J.J. Abram's "Fringe" are part of Fox's Remote-Free TV plan designed to try and stop channel surfing when the commercials start.
“We’re going to have less commercials, less promotional time, and less reason for viewers to use the remote," said Fox Entertainment chairman Peter Liguori. "We’re going to redefine the viewing experience. It’s a simple concept and potentially revolutionary.â€Â
The main advantage to the decision however isn't the first run broadcast, but in the eventual DVD release of the series. And as far as Whedon is concerned, that is a most definately a good thing.
"That's a good point," Whedon said on "Dollhouse," according to SciFi Wire. "They didn't bring up the repeats. But we have always had to cut out a couple of minutes for repeats. That's always been the way. I don't really deal with that that much. But they've also said, 'We want longer versions for the DVD.' So, ultimately, I tend to shoot long. Our shows tend to go long. Some come in short. It will happen. But generally they go long. So this just means a little less heartache in the editing room."
One worry though is that the episodes will be dragged out a little to fill the quota set by Fox. Whedon though insists that will not be the case as his goal is to provide the best 46 minutes for viewers.
"When we cut a show down to 40 minutes, we've got to get the best 40 minutes," Whedon said of the editing. "We're not going to be like 'The Office' and shoot way too much, but, yeah, we're going to have a production issue about shooting just a little bit more, because even if I love it at 46 minutes, there's a chance it could be tighter. And I never want to vamp. They're not going to get a bloated first cut. They're going to get a 46-minute story."
"Dollhouse" and "Fringe" premiere this fall.
About the Author
Rabid Doll staff writer Alan Stanley Blair is the news editor for Airlock Alpha and assistant news editor for Inside Blip. Contributing from his home in Scotland, he is currently studying for a diploma in freelance journalism and feature writing.
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