The Syfy series “Haven” will utilize micro-blogging service Twitter as a storytelling device in Season 2 starting Aug 12.
“The ‘Haven’ writers and producers have done an amazing job of crafting a story line that seamlessly moves between the TV show and Twitter,” explained Craig Engler, general manager and senior vice president of Syfy Digital. “Although there have been simple integrations before, no one has fully and organically integrated Twitter into the fabric of the show in the way ‘Haven’ is doing. If you watch ‘Haven’ and use Twitter, you’re in for a real treat.”
The seven-episode arc begins with Vince (Richard Donat) and Dave (John Dunsworth), who run the Haven newspaper, joining Twitter for the first time. Users will be able to follow Vince (@VinceHaven) and Dave (@DaveHaven), who will also be interacting with a third, unknown character (@ColdInHaven), who seems to know quite a bit about Haven. Viewers will be able to follow the story on Twitter with the hashtag #HavenNews or at www.syfy.com/haven.
“Although Twitter has been featured in TV shows before, this is the first time a storyline from a television series has been fully integrated with the popular online service,” said Executive Producer Lloyd Segan. “The story has been created in such a way that viewers who don’t follow the Twitter plot can still enjoy the show. For those that do, there will be a special meaning to events in Haven during these seven episodes.”
As the Twitter story unfolds, viewers will be directed to follow the conversation through special promos. The ending of the Twitter plot will be revealed in the season finale Sept. 30.
"Twitter has become the default platform for TV fans to talk, in real-time, about the shows they love," said Robin Sloan, manager of media partnerships at Twitter. "Syfy has embraced that conversation, and now it's breaking new ground with this 'Haven' storyline. It incorporates Twitter more deeply into the show's plot than anything we've ever seen before."
Syfy will work with Twitter throughout the seven-week season to measure viewer engagement, and the results will be published in an online case study.
Based on “The Colorado Kid” by Stephen King, “Haven” follows former FBI agent Audrey Parker (Emily Rose), who came to town to investigate a murder, only to find a deeper mystery connected to her own past. She is joined by Nathan Wuornos (Lucas Bryant), a local cop who suffers from a supernatural affliction.
"Haven" airs Fridays at 10 p.m. ET. and is produced by Entertainment One in association with Shawn Piller, Lloyd Segan and showrunner Scott Shepherd ("Tru Calling," "The Dead Zone").
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